About Me

My journey in technology has been uniquely public and transformative. In 2012, as a young political consultant, I created the world's first personalized political ad, “The Ad About You.” This early experiment in data-driven personalization would foreshadow both the tremendous potential and profound challenges of our digital age.

At Facebook from 2013 to 2019, I helped build the company's political advertising tools, generating hundreds of millions in revenue. During the 2016 election, I served as Facebook's embed on the Trump campaign, contributing directly to the weaponization of social media. I also became the first employee to identify and report the data misuse patterns that would later surface as the Cambridge Analytica scandal. After testifying in multiple depositions, I pivoted to lead election integrity efforts, building the “War Room” that helped secure the 2018 midterm elections, and co-founding a SuperPAC that fought Trump using the very tools that had elected him.

These experiences at the intersection of technology, politics, and human behavior taught me that with great technological power comes great responsibility. Today, I'm dedicated to building AI systems that amplify our humanity rather than exploit it.

Through ventures like Autobiographer (an AI biographer that helps people preserve their life stories), ETHEREA (a real-time AI art system), and my current research on autonomous interviewing agents, I'm exploring how artificial intelligence can make our experiences more vivid, more meaningful, and more authentically human.

I believe we're at an unprecedented moment where we can build virtually anything we can imagine. The question isn't what we can build, but what we should build. My work focuses on creating technology that brings us closer to ourselves and each other.